LV x UF

LV x UF auction house has held more and more auctions with the theme of fashion cultural items, and people have gradually realized that consumer goods such as skateboards and handbags have become assets with collection value equivalent to artworks.

The value of fashion culture in the art market is constantly improving, and now the joint brand series of luxury goods and fashion brands can maintain or even appreciate their value.

According to women's wear daily, the online auction of holiday handbags x hype by LV x UF Christie's auction house officially ended on December 10. A suitcase in Louis Vuitton x supreme's limited series was sold at the same price as Hermes Himalayan crocodile skin platinum bag at a price of 125000 US dollars (about 879700 yuan).

Louis Vuitton x supreme Monogram mall courier 90 trunk image source: pinterest Louis Vuitton x supreme Monogram mall courier 90 trunk image source: pinteres

Christie's holiday handles x hype online auction, which lasted from November 26 to December 10, is the largest auction of supreme items in Christie's history, including many rare and hot items, such as supreme and kaws, Murakami and Jeff Koons Such as supreme's guitar, billiard ring and Boxer set, and Louis Vuitton x supreme's joint series in 2017.

In addition, the auction of LV x UF Christie's also includes rare bag products of Hermes, Chanel, LV and other brands.

Christie's said the online auction attracted bidders from the United States, Asia, Europe and the Middle East.

According to the fashion query on the interface, Christie's total turnover of the auction exceeded 2.16 million US dollars (about 15.26 million yuan), with more than 89% of the auction items and more than 95% of the supreme items.

Image source: Christie's website image source: Christie's website

Many of supreme's items were sold at a price higher than the estimated auction price. The original estimated price of Louis Vuitton x supreme suitcase, which sold for 125000 US dollars, was 50000-60000 US dollars. In addition, the skateboard launched by supreme in collaboration with artist Damien Hirst has an estimated auction price of US $4000 to US $6000, which was finally sold for us $15000. The supreme boxer set estimated the auction price to be $10000 to $15000, and finally sold for $17500.

Supreme x Damien Hirst wave point skateboard image source: Christie's official website supreme x Damien Hirst wave point skateboard image source: Christie's official websit

Supreme boxer pack image source: Christie's official website

Supreme guitar image source: Christie's official websit

Caitlin Donovan, head of sales of Christie's handbags and accessories, said the strong sales performance of the auction showed Christie's ability to meet the changing needs of consumers and explore new market demands.

Nowadays, auction houses hold more and more auctions with the theme of trendy cultural items, and people gradually realize that consumer goods such as skateboards and handbags have become assets with collection value equivalent to artworks.

In May 2018, the French auction house Eide held an auction featuring the supreme items, including supreme boxing gloves, boxing sandbags, basketball, electric guitar, and of course the Louis Vuitton x supreme joint series.

In January 2019, Sotheby's also held a special online auction. Previously, Sotheby's collected a set of supreme skateboards from a collector named Ryan fuller. There were 248 skateboards in total, and the production time spanned 20 years. It was the only complete private collection of supreme skateboards on the market at that time. Eventually, the skateboard was sold by Carson Guo, a Vancouver buyer, for $800000.

Photo source: Sotheby's photo source: Sotheby's

After the auction, Noah Wunsch, vice president of global digital and marketing strategy of Sotheby's, once said in an interview with interface fashion that skateboards are similar to print works of art such as prints to some extent. They have different models like works of art, and they are sold one piece less.

"While skateboarding looks like a new collection type, it's still based on art, culture and luxury, which are the pillars of Sotheby's." Wunsch said.

Sotheby's skateboard auction in January and Christie's supreme collection auction have one thing in common, that is, they both choose the form of online auction, which is also the development trend of the auction industry. Wunsch has explained that online auctions allow auction houses to reach people around the world in a way that makes them feel comfortable.

Game on in fact, the introduction of street fashion items into auction houses and the auction houses' embrace of online auction are both innovative attempts of auction houses. Since 2015, as the supply of top art began to slow down and the auction industry gradually declined, auction houses began to try to lower the threshold to attract more young customers.

The introduction of street fashion items by auction houses can also let young people who did not know the auction house enter the auction house. "Whether it's supreme skateboards, jackets or motorcycles, they can bring new and younger customers to Christie's," Donovan said. "Those new customers have a lot of room for growth, and they are likely to be interested in other businesses of the auction house in the future."